SISTAIN
Work done as a part of the SISTAIN team.
I joined the SISTAIN design team and instantly was in love with the gorgeous aesthetic and curation of their products. SISTAIN is a sustainable lifestyle brand focusing in on e-commerce and educating their community on the negative impacts of consumerism.
ENVISION.
As a part of the team my main focus was scaling and engaging with more of their community through social, in-person pop ups and PR pushes. I designed the below PR kits to send to reporters and also was part of the team that would engage with our influencers via social media.
SISTAIN photography by Folchi Creative, produced, directed and style by the Brand Effect x SISTAIN team.
BUILD.
FEATURED IN:
GROW.
During my time at SISTAIN my main role was helping to grow their social media presence. I would plan the content calendar and monthly strategies. I helped SISTAIN run organic and paid social to engage with their community of sustainably minded consumers, promote new products, sales and events.
SOCIAL MEDIA GRAPHICS:
I built many social media graphics. I strived to embrace meme culture while still staying true to the luxury feel of this brand. Toeing the line between aspirational and relatable.
The choice to take such an elevated brand and make it relatable, adding a bit of fun and spice, helped to make the often intimidating lifestyle of sustainability attainable. SISTAIN continues to grow their community and customer base on this strong brand voice and foundation.