Pack Life LA
Work done as a part of the Brand Effect team.
Pack Life LA is a private and virtual dog training program focusing in the areas of dog psychology, pack walks, boarding and training. The founder, Samantha Johnson, was a lead trainer for Cesar Milan’s courses at the Dog Psychology Center in Santa Clarita, California. Currently she runs her business and serves as head trainer for Marley’s Mutts Pawsitive Change prison program.
ENVISION.
Our team was tasked with creating custom tees, sweats and totes with a goal of furthering the brand experience to gender-neutral apparel.
Photographed by Folchi Creative, produced, directed and style by the Brand Effect team.
BUILD.
Merch Design:
With this client, her amount of expertise and sense of personal brand exudes from all her content. We wanted to empower her to more easily share these new merch pieces with her clientele through lifestyle photography.
Photographed by Folchi Creative, produced, directed and style by the Brand Effect team.
Grow.
Choosing to invest in their branding and image on social media had great returns for them while still staying true the their authentic approach. Pack Life LA has continued to grow with online sales + 292% mo/mo and website traffic +72% yr/yr after this merch drop.