HoneyCat Jewelry
Work done as a part of the Brand Effect team.
HoneyCat started this project looking for more “add to carts” and ultimately sales. Knowing their most valuable customer is a returning customer, I knew it would be key that HoneyCat forms a relationship with their shopper. While they had tons of content it was lacking depth, texture and the “Honeycat feeling”—where someone sees an image and knows it belongs to them. The first step was mood boarding a photographic style that would pull viewers in and then building the strategy form there.
ENVISION.
The goal of this photoshoot was to create content that would connect more with their ideal shopper, young adult females. Photos that showed off how beautiful their jewelry was while still capture the essence of the affordable luxury pieces they sell. A way to dress up or style yourself for everyday.
Photographed by Folchi Creative, produced, directed and style by the Brand Effect team.
BUILD.
GROW.
The last step to their transformation in market was producing ad campaigns, pinterest testing, providing social media consulting.
Choosing to meet their ideal consumer where they already were — instagram and Pinterest — resulted in a welcomed brand introduction for some shoppers and for others a great reminder of one of their favorite classics. Holiday promos preformed exceptionally well in these channels. HoneyCat saw success and more “add to carts” generated from all social channels than ever before throughout holiday gifting season.