Acceptd
A walk through my work for a client in the tech space.
REBRAND.
Since inception, Acceptd has been a startup that connects organizations with top tier talent all over the world. While choosing to expand their horizons, the founders took on the vision to become the largest centralized arts resource in the world, shifting the brand strategy needed to inspire, engage and relate with a new B2C audience, and embarking on a rebrand.
Updating their communication began with a logo refresh. Keeping the familiar green and check mark symbol that artist and organizations alike have come to connect with the Acceptd platform. Built as custom type off of Noto Serif, this new logo gives the brand a refreshed look to connect better with artists.
WEBSITE BUILD.
Building out Accptd’s Marketing Website was a critical step to communicating the brand’s new positioning and offerings. The marketing site acts not only as a landing page for all ads and SEO traffic but also as the sales team’s strongest follow up.
A brand is more than its logo, it is the sum of all its parts. These touch-points from the full rebrand, debuted July, 2019 and bring the Acceptd brand to life. Included are examples of cohesive visual language across software, office space, iconography, photography and more.
BRAND ASSETS.
SALES TEAM SUPPORT.
Acceptd’s Sales team relies heavily on digital follow-ups. As most of their pitches are made in an online demo environment, we helped them shine up that presentation, including seamless integrations from the presentation into the software’s demo environment.
A pitch is only as good as its follow-up. Pictured here are some of the many One Pagers, Case Studies and follow up materials created to aid potential clients in their decision process and give them the confidence they are signing onto a great partner with Acceptd.
I have worked supporting Acceptd in various capacities since 2018. Working first, as a full time team member then transitioning to freelance and working on a monthly retainer. As one of my most loyal clients, I thoroughly enjoy being an extension of their current team.
“Working with Colleen, has proven to be an incredibly strategic and beneficial working relationship for Acceptd. Given the semi-impromptu nature of our design requests, having a designer at the ready helps us best meet and exceed the needs of all of our teams whether it be sales, engineering, account relations, or artist services. We’re really pleased with our partnership and look forward to working together for years to come!”
+ JERRY TSAI, PRESIDENT OF ACCEPTD